Below you'll find a list of all posts that have been categorized as “Marketing”
By Lee Davenport If you’re in the real estate sales business but feel like no one knows it, then you likely have a branding problem, my friend. Alexandra Radford, the marketing maven of Edge Marketing Company, has a critical vocabulary word that every real estate pro should respect and prioritize to get their desired business buzz: Consistency. Here’s what Radford …
By Anita Clark With marketing methods so widespread and fairly simple to master, it’s easy to call ourselves a local real estate expert, industry leader, or market guru. However, many consumers quickly see through that charade and beat feet, moving on to agents who are actually walking the walk. So, what can you do to better position ourselves to truly …
By Ryan Fitzgerald One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website. To attract local buyers or sellers to your site, you have to produce articles, videos, photos, inforgraphics, and other posts that help local consumers who are seeking …
By Bill Gassett There is no question that using Google Plus is important for a real estate agent looking to capture business from social media. What is often overlooked – and probably even more important – is using Google My Business (formerly Google Local) to tie your business in through search. When someone does a search for a local business …
By Adam Ailion If you are anything like me, you are tired of hearing about the latest and greatest app you have to learn how to use, or the next best service to buy. My mind is going through “technology overload,” making it difficult to stay current — and many times a good idea or service may go unnoticed. Let …
By Jason O’Neil I blame FedEx, but there are many culprits contributing to the new mentality of instant access. Instant access has become normal. Companies and individuals provide instant access for a few simple reasons: 1.) They can; 2.) If they don’t, someone else will; 3.) Customers demand it. So where does that leave us? There’s an old cartoon of …
By Lynn Minnick Late this past spring, fellow Connecticut YPNer Carl Lantz had the opportunity to be on HGTV’s popular series House Hunters. To celebrate the episode, Carl hosted a huge viewing party, and I’m sure he’s added something along the lines of, “as seen on House Hunters” to his marketing! I sent him House Hunters Bingo cards as a fun party favor. It …
By Ryan Gervais Do you suffer from ugly website syndrome? Does your website have a twin? If you answered yes to either question, it is time to “get real,” as Dr. Phil would say, and develop a better brand image for your website. In my last article, I gave a bold statement: to try and help every reader get one …
By Drew Burks Video Marketing Attracts More Clients! With more than 2 billion videos viewed on YouTube each day, it’s obvious that video is HOT! So why aren’t more real estate pros using video marketing to attract quality home buyers & sellers to their business? Most REALTORS® tell me that they don’t know where to start or how to create …
By Jeremy Williams Like all marketing in any business, especially as a practitioner working within a competitive market, your marketing must be effective. One of the most important factors in marketing, as a REALTOR(R), is visibility. It amazes me that so many agents have Twitter accounts, but they have not taken the time to advertise that they utilize Twitter on …
