About the event:

The Association reserved the local ice rink (free - donated by ice rink) and invited families to come out and ice skate. We charged $5 to attend. All proceeds benefited the Food Bank of Lincoln. The $5 included: Balloon hats/animals made by a clown ($150), Face Painting (supplies purchased by association, painting was done by volunteers), pizza (donated by a member), cookies (donated by local grocery store), beverages (donated by a member), skates and 3 hours of skate time.

Describe the marketing you did for the event: 

Promoted event in our monthly printed newsletter, weekly emails, social media (ours and the Food Banks), committee members distributed flyers to the public, used our regular local newspaper column space to tell the public and reached out to radio stations to have them mention the event.

Tell us what you learned from this experience and what others considering hosting this event should be aware of: 

This is a fun and easy family friendly event. People love the low price for the opportunity to ice skate and appreciate the other perks (face painting, balloons and food). It is a great value. We also have a maximum price of $20 per family. We raised over $3,000 for the Food Bank and collected a sizeable donation of food. Members were happy to contribute pizza, cookies and drinks to the event. The Food Bank appreciated our efforts and donations.

Any other pertinent information you would like to share:

Our committee usually puts together a task force for the event so the communication is easier.