Brandon Doyle

By: Brandon Doyle

According to a recent survey, the average person reads about 12 books annually. As a real estate agent, reading is essential to staying up-to-date with industry trends and honing your skills. Here are the top 23 books that every real estate agent should consider reading in 2023:

1. Ninja Selling: Subtle Skills. Big Results. By Larry Kendall
2. What to Post: How to Create Engaging Social Media Content that Builds Your Brand and Gets Results (for Real Estate) by Chelsea Peitz
3. Secrets Of Top Selling Agents: Habits, Mindsets, and Tactics of Real Estate’s Super Producers by Joe Sesso
4. Conversion Code: Stop Chasing Leads and Start Attracting Clients by Chris Smith
5. Real Estate Prospecting: Create a Million-Dollar Life Through Relationships, Online Leads, Technology, and Social Media by Tristan Ahumada (publishes April 2023 and is definitely worth the preorder)
6. Mastering the Art of Selling Real Estate: Fully Revised and Updated by Tom Hopkins
7. Mindset Methods & Metrics: Winning as a Modern Real Estate Agent by Brandon Doyle, Marshall Saunders & Nicholas Dreher
8. How to Be a Great Real Estate Agent: The Principles of Client Oriented Real Estate (CORE) by Joe Rand
9. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and updated) by Timothy Ferriss
10. The Million Dollar Real Estate Team: How I went from Zero to Earning $1 Million after Expenses in Three Years by Chris Watters & Bradley Pounds
11. How to Be a Great Salesperson… By Monday Morning! By David Cook
12. Explosive Sales Growth in Real Estate: Generate More Leads, Take More Listings, and Build a Six-Figure Income by Ryan Snow
13. Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
14. #GetSocialSmart: How to Hone Your Social Media Strategy by Katie Lance
15. Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
16. Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss
17. Too Nice for Sales: A Practical Guide to Ethical Lead Conversion by Barry Jenkins
18. The Art of the CMA: Win Hearts, Minds, and Loyalty by Mastering Real Estate’s Most Versatile Tool by Greg Robertson & Charles Warnock
19. Success Habits for Dummies by Dirk Zeller
20. LISTING BOSS: The Definitive Blueprint For Real Estate Success by Hoss Pratt
21. Harris Rules: A Real Estate Agent’s Practical, No-BS, Step-by-Step Guide to Becoming Rich and Free by Tim Harris & Julie Harris
22. 7L: The Seven Levels of Communication: Go from Relationships to Referrals by Michael J. Maher
23. Fanatical Prospecting: The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling by Jeb Blount

Reading is essential to growing your business and staying ahead in the competitive world of real estate. The books listed above offer various insights and strategies, from mastering sales techniques and improving your social media presence to developing a successful mindset and optimizing your prospecting efforts.

Whether you’re a seasoned real estate professional or just starting, these books offer valuable insights and practical advice to help you succeed in your career. So, pick up a book, turn off your phone, and start reading! If you’re on the go or in the gym working on your new years’ resolution, many of these books are available to listen to on Audible.

Brandon Doyle, ABR, e-PRO, is a second-generation real estate pro with RE/MAX Results in the Twin Cities. He is also co-author of the book M3—Mindset, Methods & Metrics: Winning as a Modern Real Estate Agent. Learn more about Doyle at www.doylerealestateteam.com.