Dave Robison

By Dave Robison

It’s interesting to read REALTORS®’ social media posts because I’ve been seeing a lot of the same thing lately.  Here is a typical agent Facebook post (or comment in person): “This market is going crazy. I’m so busy right now. I’m busier than I have been in years!”

Wow…they must be having success, right?  Let’s look up their stats in the MLS and see what their sales are like.

First “busy agent” stats:  Sold six homes in the last year.

Second “busy agent” stats: Hasn’t sold a home for 3 months.

Let’s be blunt here. To all those who think they are busy: You are fooling yourself!  Stop focusing on being so busy and start focusing on creating results! This goes for anyone, even if you are selling 30 homes a year.

Chet Holmes talks about these “busy people” in his book “The Ultimate Sales Machine.” He has some great tips on time management. Here are some tips to overcome this syndrome:

1. Stop talking about how busy you are. You are just attracting busyness while pushing away business.

2. Create a list of “Big Rocks” to accomplish every day. If you aren’t familiar with Big Rocks, read Stephen Covey’s “7 Habits of Highly Effective People.”

3. Mental power! If you worry all day about the appraisal, then you may need to work on emotional resilience.  Exercise, meditate, and focus on what you want to happen that day for 5 minutes, and then kick it in gear to accomplish it.

4. Touch it once. Sometimes people get caught up in rereading their list of to-do’s all day.  What did you accomplish? Well, you reread your to-do’s — good job. If you read your to-do, then immediately get it done.  If it’s in your e-mail box….touch it once, get it done, and delete.  Don’t reread the same e-mails all day, that’s busy work.

Dave Robison, known as “Utah Dave,” is a broker/owner of Robison & Company Real Estate.