By Susan Brown Helping a seller get their home market-ready can be stressful. Appearance needs to be addressed. Collectibles are lovely, but don’t have the same meaning to a prospective buyer. As the listing REALTOR®, you want to ask the home owner to declutter in a diplomatic way. 1. Use a Home-Stager. We offer this service as part of our …
Accentuate the Positive? Maybe Not!
By Patricia Kennedy How do you market a house that’s beyond awful? You price it right. But it’s more important to lower the expectations of colleagues and buyers – and to do it in a way that still gets them in the door and makes them laugh. In one of Washington, D.C.’s worst ever markets, some dear friends called. Both …