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Brian Copeland

By Brian Copeland

From Inman’s Real Estate Connect NYC

‘s morning session on Internet marketing, Gothamist.com blogger-owner Jake Dobkin shares the following:

Steps to Success:

Step 1:  Produce Good Content

Step 2:  Tell The Right People

Step 3:  Measure Results

Step 4:  Repeat

Jake reports that the real estate industry usually drops the ball at step three.  He says if your blog is not seeing ROI or results STOP immediately and do something else.  Sometimes, there is brilliance in knowing when to stop hitting your head against the wall.

For more from Inman, follow Brian on Twitter @NashvilleBrian

Brian Copeland is a REALTOR® in Nashville, Tenn. You can check out his websites at nashvilleandbeyond.com and brian-copeland.com.