By Rob Reuter, YPN Manager YPN members from across the country converged on the nation’s capital May 12-17 to attend the 2014 REALTOR® Party Convention & Trade Expo (#RPCTE) where thousands of REALTORS® annually meet to address the most recent issues facing the real estate industry. Over the last five years, the number of YPN attendees has increased as the …
The REALTOR® Value Proposition: Do You Have an Elevator Pitch?
By Sam DeBord This week I’m in Washington, D.C., for the REALTOR® Party Conference & Expo, and it got me thinking: Some of the most interesting committees I’ve worked with lately have focused on a range of issues surrounding the value proposition for the REALTOR® brand. From a communications audit at our local board to a state/NAR combined idea building …