Erica Christoffer

By Erica Christoffer

The YPN Lounge bloggers are a group of involved YPN leaders who are dedicated to helping their fellow real estate peers thrive. Their efforts collected nearly 100,000 total page views in 2019. In case you missed these thoughtful, business-boosting articles, take a look at the top nine Lounge posts of the year. You’re bound to find tips and advice that will help you start 2020 off strong.

1. 7 Tips for Promoting Real Estate in 2019

While this post may have 2019 in the title, it’s still solid advice for helping agents set up their marketing plans for the year. Incorporate some of these tips, strategies, and best practices for reaching buyers and sellers.

2. Making Ends Meet Between Closings

@StockSnap, 2017. pixabay.com

Sometimes—especially at the beginning of your career—there can be long gaps between closings. These five tips for saving money and filling your pipeline will help newer real estate pros withstand those lean periods.

3. 3 Ways to Keep Building Client Relationships After the Sale

Stay top of mind with buyers and sellers long after the sale with these tips showing your neighborhood expertise and communicating that you truly take your clients’ lives to heart.

4. Will Your Social Media Ads Land You in a Hot Mess?

Though the quiz referenced in this blog post closed at the end of August 2019, the advice is evergreen. Make sure your social media marketing doesn’t violate state or federal Fair Housing laws and other regulations by following these tips for avoiding risk and running an ethical business. (Plus, don’t miss Lee Davenport’s follow-up article linked in the post.)

5. Questions to Ask When You Want to Generate More Business

Measure your real estate lead generation and follow-up activities to figure out what types of new business practices you should implement this year.

6. 4 Real Estate Marketing Dos and Don’ts

These tips will help agents choose smart ways to spend their marketing dollars and avoid low-producing advertising tools.

7. A Communications Plan Helps Agents Deliver Value to Clients

Set expectations and differentiate yourself as an agent by developing a communications plan with each client. This will help meet their needs and let them know when they’ll hear from you.

8. Pocket Listings: An Ethical Conundrum

While some sellers don’t want traditional market exposure, the use of pocket listings isn’t always ideal and can have serious repercussions for agents. Get one agent’s take.

9. 9 Tips For Teaming Up With Family

After working with her mother for nearly five years, one YPN Lounge blogger shares a few lessons for other agents considering joining forces with family members.

Erica Christoffer is a contributing editor for REALTOR® Magazine and manager of the YPN Lounge. Connect with her at echristoffer@realtors.org.