Chris Nichols
By Chris Nichols
There’s a story about a group of students that goes a little something like this:
A Harvard professor was fielding questions from his class regarding the upcoming midterm exam. The questions were varied, but all seemed to carry a similar theme. Upon realizing this, the professor stopped the questioning and said, “Even though your questions sound different, they are essentially all the same; ‘What is the minimum I have to do to pass this test?’”
As of writing of this blog post, the London 2012 Olympics are just two weeks away. Athletes from around the world will be gathering to compete in various events. I can guarantee you, without a doubt, that none of these world-class athletes are asking themselves, “What is the minimum I have to do to get a gold medal?”
There is no question that the real estate business can be viewed as a “test” at times. But are you falling into the trap of finding ways to do the minimum necessary to just pass this test? If you are, I’d recommend you find a way to adjust your thinking and instead “GO FOR THE GOLD!”
Chris Nichols is a REALTOR® with Prudential Utah Elite Real Estate in Orem, Utah. Learn more about Chris at utahrepro.com or @utahREpro.
Comments 1
Chris great article. I was talking with a a group of agents last week and we were saying things very relative to this article and how we do the necessary work once we get a new client and them to closing, essentially safe guarding the transaction and the commissions, but how hard is it really to “go for the gold” or to take service beyond the minimum? How would clients respond with personal follow-up and care after the closing after all there has been constant communication up to the closing table. What kind of impact would post close, relationship activities do for future marketing to these clients that supply us our greatest source of business, REFERRALS!
Again great article and keep going for Gold!