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Is Your Marketing Global-Friendly?

Blog Contributor Global/International, Professional Development, Sales & Marketing 3 Comments

By Lynn Minnick As a certified international property specialist (or CIPS), I was able to participate in a really fantastic webinar session offered by the National Association of REALTORS®’ Global division. The webinar was presented by NAR Director of Digital Engagement Nobu Hata, who offered very helpful ideas for developing marketing with a global customer base in mind. As a …

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Global: It’s Not A Niche; It’s a Mindset

Blog Contributor Global/International, International Real Estate 1 Comment

By Cindy Fauth Do you think global buyers don’t exist in your area? I’ll bet there are. You don’t have to look hard−just with a different perspective. Here are a few things to consider before making the assumption that global buyers aren’t in your area, or that you shouldn’t spend your time trying to capture them. Global buyers aren’t just …