By Lynn Minnick I’ve just come back from an amazing summer in Europe with my young family. The time had come again to get off the continent for vacation, because we all know that if you’re somewhere reachable, it’s going to happen that clients and other agents will find you. In the past 10 years or so, doesn’t it seem …
Is Your Marketing Global-Friendly?
By Lynn Minnick As a certified international property specialist (or CIPS), I was able to participate in a really fantastic webinar session offered by the National Association of REALTORS®’ Global division. The webinar was presented by NAR Director of Digital Engagement Nobu Hata, who offered very helpful ideas for developing marketing with a global customer base in mind. As a …
Global: It’s Not A Niche; It’s a Mindset
By Cindy Fauth Do you think global buyers don’t exist in your area? I’ll bet there are. You don’t have to look hard−just with a different perspective. Here are a few things to consider before making the assumption that global buyers aren’t in your area, or that you shouldn’t spend your time trying to capture them. Global buyers aren’t just …