By Matt Clements If you’ve recently relaunched your YPN, or you’ve seen sluggish attendance, you may be in need of a new marketing plan for your group’s events. The key is to start early, at least eight to 12 weeks out. Then you need to take a multi-placement marketing approach: videos on your association’s website, videos on your local and …
4 Ways Conference-Goers Can Be as Creepy as Halloween Flicks
By Lee Davenport Autumn is conference season! Typically, this is my favorite time of year—the leaves are turning, there’s a chill in the air, and it’s the perfect time to spend networking and learning at a conference (the REALTORS® Conference & Expo coming up this weekend in Boston, for instance). Unfortunately, there are some conference-goers who are creepier than any …