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REALTOR® Recruiting and Retention: The Non-MLS Value Proposition

Blog Contributor Being a REALTOR®, Political Action & Involvement, realtors, Transaction Procedures & Fees 2 Comments

By Sam DeBord Compulsion is the crutch that lulls our organization’s recruiting and retention capabilities to sleep. When real estate licensees are compelled to be members of a REALTOR® association because of their need for MLS services, we often fail to aggressively sell them on the broad spectrum of REALTOR® benefits, most of which lie outside of the MLS sphere. …