By Lincoln Crum

Lincoln Crum

In the early days of my career I would get so excited about being in the business and the pursuit of success. The highs were really high, but unfortunately the lows were just as low.  I would go weeks where I was on fire, listing and selling like crazy. Then, I’d hit a slump and couldn’t secure a listing appointment to save my life.

It has taken me quite some time to figure out one of the most important secrets to the real estate business. The secret has been there all along, right in front of my face and I didn’t even know it until recently.

The secret to success in the real estate industry lies within the boring, monotonous, day-to-day tasks associated with running your business. We all know what I’m talking about…cold calling, signage, flyers, e-mails, open houses, blogging, networking, juggling finances, working community events, the list goes on and on.

I used to think the business was only about the appointment and the closing. Now I’m convinced that it’s really about everything in between. The quote by the late Arthur Ashe says it all: “Success is found in the journey, not the destination.”

If you think about your business on a daily basis, the sum of all the little things you do on a minuscule level add up to the check received at the closing. I think about the definition of success all the time. I’ve determined it’s possessing the ability to do that one extra thing that no one else is willing to do.

As you move through every transaction I challenge you to think about what you can do to set yourself apart and make the journey that much better – for yourself, your business, and your clients.

Lincoln Crum is REALTOR, auctioneer, and entrepreneur based out of the Louisville, Kentucky area. Lincoln can be found at www.ReachLincoln.com.