When it came to the YPN Lounge posts that received the most views and engagement in 2017, readers chose those that offer the most nitty-gritty business tips. These business-building articles share first-hand advice written by YPNers for YPNers. This peer-to-peer blog has been going strong since 2009, and as it enters its ninth year of existence, let’s look back and celebrate the posts readers found most helpful this past year.
5. Finding Your Real Estate Niche
This industry can leave newcomers feeling a little aimless. Focusing your efforts on a specific market, whether it’s a customer demographic, property type, location, or home feature, can help new agents run a more efficient business. Check out these ideas on how to get started honing your expertise from YPN Lounge blogger Anita Clark, agent with Coldwell Banker SSK, REALTORS®, in Houston County, Ga.
4. Using Hashtags in Your Online Marketing
Despite being 10 years old, hashtags are still a conundrum for many online marketers. Sales coach, #LearnWithLee founder, and long-time YPN Lounge blogger Lee Davenport explains how to extend your brand by creating or finding relevant hashtags, and introduces various tools to help in this video and post.
3. 4 Ways to Find Off-Market Deals for Buyers
This post from July is still just as timely today with ultralow inventories hampering sales across the country. If you are looking for help finding properties for your clients, YPN Lounge blogger James Vasquez, broker-owner of Done Deal Buyers in San Antonio, has a few ideas for finding off-market homes for both investors and traditional buyers.
2. The Rookie Agent’s Guide to Selling New Construction: Part 1
It was only published at the end of November, but this comprehensive information guide on selling new construction skyrocketed to being nearly our top-viewed YPN Lounge article in 2017. As the building of new homes proliferates across the country, agents who have yet to work in this niche may need to familiarize themselves with the key differences between existing-home sales and the new construction process. Learn more in this two-part series by blogger David Hakimi, leader of the Hakimi Team with Berkshire Hathaway HomeServices Innovative Real Estate in the Denver and Boulder, Colo.
1. Creating Shareable Real Estate Graphics
It’s no wonder this hands-on post made it to the top of YPN’s most viewed blogs in 2017. As commenter Tracey Whipple wrote, “It can be tough when you’re so focused on being an agent to be an effective marketer as well, but it is so important, especially these days.” Consumers are online looking for answers to their real estate questions. It’s critical that you’re the one who’s answering them, says YPN Lounge blogger Kyle Hiscock, an agent with RE/MAX Realty Group in Rochester, N.Y. This post will help you grab their attention with educational and sharable infographics that are memorable and give them something to pass on to their friends.