Are you looking for sage advice from an industry veteran on how to grow your business? YPN Lounge blogger and real estate coach Lee Davenport, PhD, shares her real estate journey and lessons learned along the way in her recent one-on-one interview with Kyle Eaves, an agent with Better Homes and Gardens Real Estate Metro Brokers in Atlanta.

Get to know Davenport and glean actionable tips that are useful no matter how far along you are in your career. She offers advice on pre-license classes and testing, post-license training, marketing tools and online presence, lead generation and client follow-up systems, becoming a local real estate expert, and taking your business to the next level.

“I believe each and every person has to understand their personality strengths and play to those strengths,” Davenport says. “For new agents, but also for veteran agents, it’s critical to know what it is about you that connects with other people.”

There is no one-size-fits all approach to building your real estate business, she says. Find avenues where you can authentically connect with clientele and express the value of your brand. Learn about her time-tested strategies and research-based methods for building a successful business that lasts through the market’s ups and downs.

Get additional tips and advice by reading Lee’s YPN Lounge posts.