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Mid-REALTOR® Crisis: That Ain’t My Sign in Her Yard

Blog Contributor Being a REALTOR®, Business Challenges, Sales & Marketing, Working with Clients 1 Comment

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Toby Boyce

Toby Boyce

By Toby Boyce

She’d been courting both of us, and promised that she’d let us know tonight who she chose. I waited patiently by the phone, but finally drove by her house.

That ain’t my sign in her yard.

I thought she was the “one” and that we’d be together forever – well at least the next six months – but she made her choice tonight.

And that ain’t my sign in her yard.

With every apology to country-music star Rhett Atkins and his “That Ain’t My Truck” hit from a few years back, we’ve all been in that same position.  Court that potential listing with your pre-listing package, give a dynamite listing presentation, and follow up that’s top notch. Yet, you still find that there is another agent’s sign in the yard.

That initial feeling of betrayal and frustration gives way to the nagging question, “What did I do wrong?” And while you struggle with the question you’ll find a few old-fashioned break-up lines to help you out.

There are Other Fish in the Sea. Amazing how much less you worry about “the one that got away” when you have a net full of other listings to work on. While dating requires matters of the heart, the good news is that generating more listings is simply more prospecting.

It’s Not You, It’s Me. The favorite one of all time. When it comes to your real estate career, remember one thing – you can only control your side of the presentation. Did you do everything that you’ve done for the listings you earned? Did you follow through and make sure it was the best for them? If the seller interviews multiple agents they may have a magic trigger button. They picked the cutest agent, the one that showed up in the nicest car, the fattest one, or whatever it was. You can’t control that, so why bother trying.

So the next time you realize that ain’t your sign in her yard, don’t go getting the blues … just put the chin up and move on.

Toby Boyce, MBA, is a real estate practitioner with Keller Williams Consultants Realty in Westerville, Ohio. Visit his Web site: www.delawareohrealestate.com.

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