By Jonathan Osman
When you think of a barcode, you are no doubt thinking of the UPC labels that exist on the back of EVERYTHING. The lines on a barcode correspond with a database that delivers information on the item scanned. The technology is so tried and true that it can now be adapted for an untold number of uses including real estate.
To start, you’ll need to create your own barcode. Somewhere George Orwell is spinning in his grave at the notion that we can create and distribute personal data with a simple barcode… but we can. I used a website called Scanlife.com to create my barcode for free. Now, whenever someone scans my personalized bar code, they can import my contact information into their smartphone with just one click.
This barcode can be printed on anything and displayed everywhere including as profile pic on Facebook, on your business cards, e-mail signature; the list goes on and on.
Think of how easy it would be to gather contacts at the next convention you attended if you could simply scan and import the persons contact info via a barcode? You wouldn’t need to bring business cards or other promotional paraphernalia. Simply display your barcode on your phone and let the person you meet scan it with theirs. Instantly, you are connected, a tree is spared, and you won’t be spending time later entering cards into your database.
Besides distributing contact information, barcodes can be programmed to display any data you so choose. For example, if you had a rider with a barcode on a for sale sign, it could display everything a flyer would contain of that listing and more. You could even link it to a mobile IDX to display real-time listing information for the potential buyer. Instead of buying a big expensive ad in your local newspaper, you could run a small ad with a barcode that contained an entire ad campaign.
The potential of barcodes remains unlimited which means that it will result in the downfall of humanity. Until that time, why not explore how you could implement barcodes in your business.
Jonathan Osman is a broker and team leader of the Charlotte House Hunter Group with Keller Williams Realty in Charlotte, N.C. Connect with Jonathan via Facebook, Linkedin, Twitter or his Web site CharlotteHouseHunter.com.