By Alyssa Hellman As I write this blog post, I am sitting on a plane returning from Inman Connect, a week-long conference in San Francisco. The bi-annual event has been a non-negotiable block on my calendar since I first attended back in 2012. While the content and attendees change from year-to-year, there are a few staples that keep me coming …
How We’re Working to Keep Agents Safe
By Alyssa Hellman Most people don’t consider real estate to be a dangerous industry; however, the frequency of crimes against real estate agents – including the horrific murder of Beverly Carter last year – is a chilling reminder of the dangers we potentially face. In the excitement of meeting a prospective client, agents sometimes agree to meet at questionable locations …
Always Be Delivering Magic
By Alyssa Hellman In real estate, agents are constantly trying to find new ways to standout in their market. Will this gadget make me look techie? Will that car magnet attract business? Should I advertise on this portal or that? But when you take away all the gadgets and hoopla, real estate is rather simple. The purchase or sale of …
5 Tips to Tighten Your Real Estate Tool Belt
By Alyssa Hellman Sometimes it seems like new real estate products are released every day. It’s easy to become distracted by trying every new marketing tool or tech gadget, but over time the luster fades and you’ve got to get back to business. Here are my five tips to tighten your real estate tool belt and decide what products you really …