By Lee Davenport Blockbuster, Toys R’ Us, Blackberry, Amazon, Netflix: What do those names mean to you? You may see Amazon and Netflix as innovative companies that make life easier for consumers. They’ve also evolved over time. Remember when we rented Netflix DVDs through the mail before they offered streaming? Amazon started as an online bookstore. Today, the retailer spoils …
iBuyers: Lead Disruptors or Generators?
By Lee Davenport Back in 2007, I was laughed at by a publicist when I said I liked this new website called Facebook for business marketing. That “expert” said, “Facebook? That’s for teenagers. Myspace is the place to be!” You may be wondering, “What is Myspace?” It’s hard to believe, but MySpace was the cat’s meow of social media platforms …