Classic bedroom in white and beige tones. Double modern bed and carpet, arched walls with curtains. Molded walls and bookshelf, parquet. Neoclassic interior design

Terms to Avoid: Master Suite

Kayla Johnson Diversity, ethics, Fair Housing 52 Comments

By: Kayla Johnson The term “master suite” has been a standard term in the real estate industry for years, commonly used to describe the primary bedroom with an attached private bathroom (en-suite) in a home. However, discussions over the past few years have highlighted the potentially insensitive connotations associated with this term. The use of the word “master” to describe …

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Is Your Marketing Global-Friendly?

Blog Contributor Global/International, Professional Development, Sales & Marketing 3 Comments

By Lynn Minnick As a certified international property specialist (or CIPS), I was able to participate in a really fantastic webinar session offered by the National Association of REALTORS®’ Global division. The webinar was presented by NAR Director of Digital Engagement Nobu Hata, who offered very helpful ideas for developing marketing with a global customer base in mind. As a …