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How to Find Your Real Estate Area of Expertise

Blog Contributor Establishing Your Business, Helpful Tools, New REALTOR®, Professional Development, Sales & Marketing Leave a Comment

By David Krichmar

As I talk to newer REALTORS®, about 50 percent of them do not want to commit to a  “niche” or area of expertise.  “I sell anywhere so I do not want to commit to one area,” which is a valid point.  But at the same time, every REALTOR® sells anywhere locally.  So how do you separate yourself …