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How Not To Sell a House

Blog Contributor Sales & Marketing 3 Comments

By Dan Iampieri 10.) Price it higher than what your agent recommends. 9.) Make your home unavailable for showings. 8.) Sell it yourself. 7.) Display family pictures and religious items (Also, consider leaving delinquent IRS statements on coffee table). 6.) Leave your barking dog in a crate in the kitchen. 5.) Leave the toilet seats up. 4.) Smoke in the …

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Swallow The Frog in Getting The Price Reduction

Blog Contributor Business Challenges, Sales & Marketing, Seller Financing, Working with Clients 11 Comments

By Jessica Hickok As in every job, there are difficult tasks that you have to take on.  One of the difficult tasks that we face as REALTORS® is telling a seller that their house is overpriced and that they need to make a reduction in order to get it sold.  However, you can make this job easier taking the following …

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Santa, Dude You Owe Me

Blog Contributor Being a REALTOR®, Business Challenges 6 Comments

By Brian Copeland Dear Santa, When I was 4 years old, I asked for an Easy Bake Oven.  You brought me some Garanimal outfits.  When I was 8, you obliged my request for a Glo Worm with that cowboy comforter set my brother wanted. Each year, you have threatened me that if I wasn’t good, I wouldn’t get my gift.  …

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Three Ways to Convince Your Seller that ‘Less is More’

Blog Contributor Sales & Marketing, Sales Tips & Techniques, Sellers 2 Comments

By Susan Brown Helping a seller get their home market-ready can be stressful.  Appearance needs to be addressed.  Collectibles are lovely, but don’t have the same meaning to a prospective buyer.  As the listing REALTOR®, you want to ask the home owner to declutter in a diplomatic way. 1. Use a Home-Stager.  We offer this service as part of our …