By Heather Soldonia It’s the secret that’s driving every client — social comparison. The Social Comparison Theory explains how individuals evaluate their own opinions and desires by comparing themselves to others in either an upward or downward direction. An upward comparison example: “Our friends, the Joneses, purchased a brand new 3,000-square-foot home. We don’t want to consider anything smaller than …
Real Estate is ‘Easy Money’
By Jonathan Osman Step 1: Find a buyer. In my market, the unemployment rate is 11.1 percent and the under-employment rate is around 16-20 percent. While a few years ago, one could conceivably purchase a house without a job; today, employment is essential. Step 2: Find the buyer a loan. As long as the buyer has a job, modest credit …
Saving My Business, My Community, and Our Industry
By Jonathan Osman If you ever want to start a heated discussion among agents in my area, ask them their opinion of short sales. What will pour forth is the most draw-dropping tales of sheer lunacy; always ending with “I’ll never show or sell another short sale again.” This presents a problem for me on a number of levels. First, …
Lead the Way With Positivity and Appreciation Will Soon Follow
By Lincoln Crum I recently closed a transaction that I had listed for 10 months. There were all kinds of difficulties with the transaction but we worked through them, one by one. My seller was out of state and was really good to work with, but towards the end was growing impatient. To say the least… as was I. Once …
Every Coin Has Two Sides: This REALTOR® Experiences Life as a Buyer
By Crystal Webster I’m in the market for a new home. Wow, I’d almost forgotten what it’s like to be on the other side of the transaction! It’s actually been a great experience to help remind me what it’s like to be the client. I’m normally a very rational, logical person. But house hunting does crazy things to people. I’ve …
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