Below you'll find a list of all posts that have been tagged as “heather soldonia”
By Heather Soldonia It’s the secret that’s driving every client — social comparison. The Social Comparison Theory explains how individuals evaluate their own opinions and desires by comparing themselves to others in either an upward or downward direction. An upward comparison example: “Our friends, the Joneses, purchased a brand new 3,000-square-foot home. We don’t want to consider anything smaller than …
By Heather Soldonia In the current real estate market I have heard both brand new practitioners and veteran brokers express that they are resorting to some basic prospecting strategies and among those is… open houses. When I first began working as a REALTOR® my broker advised me to go to at least 10 open houses “to learn what not to …
By Heather Soldonia, 2009 NAR Conference Blogger Friday at the 2009 NAR Expo was fantastic!! I decided to attend 4 sessions: • Marketing in 2010 and Beyond • Treating Your Business Like a Business • How to Avoid, Survive and End a Sales Slump • Road Warrior Max Pigman was a great speaker, for the benefit of the non-YP (aka …
By Heather Soldonia More scary than mummies, black cats, or cobwebs is the looming question: Has the real estate market bottomed out? We REALTORS® have been asking Congress “Trick or Treat? … Please come up with some creative ways to revive the real estate market. Pretty please?” When Forbes reported the 10 worst real estate markets of 2009, eight were …
By Heather Soldonia In the spirit of October and Halloween, I think it’s a perfect time to discuss the many superstitions, beliefs, and practices held by home buyers (and sellers). As I’ve implied before, the San Francisco Bay Area is a cauldron pot of ancestries, religions, family, and marital statuses. But with that diversity there is a cobweb of belief …
By Heather Soldonia The San Francisco Bay area is known for being progressive. In San Francisco we have more than 40 LEED-registered municipal projects in the pipeline, real estate agencies who promote themselves exclusively as “green” and (did I forget to mention…) Berzerkeley. As real estate agents we use a lot of paper, electric, and energy resources. The following are …
By Heather Soldonia Despite the condition of the nation’s real estate market, California still holds some of the strongest property values in the country. Forbes Magazine recently released its annual article of America’s 500 Most Expensive Zip Codes. And it’s actually easier to identify which San Francisco Bay area towns aren’t listed. The median home price in Sunnyvale (#498) was …
