The Metaverse: Navigating Real Estate’s Latest Land Rush

Lee Davenport, Ph.D Metaverse, Technology Leave a Comment

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Lee Davenport

By: Dr. Lee Davenport

Have you heard about the new “land” rush?

In a new podcast episode of the Atlanta REALTORS® Rundown, we discuss the metaverse, which may become the new “it” place to wheel and deal “land”. Are you curious as to what are the things we should know and be cautious of as real estate pros since there is clearly a rush to own in the metaverse?

A quick recap for you: the metaverse, at least at this point, can be defined as anything and everything that has to do with the virtual world. Think: crypto, video games like Minecraft, and even some components like Zoom (hello, virtual backgrounds) can be considered part of the metaverse. The reason it’s so undefined right now is that this is still a new concept. The metaverse, as we have come to understand it, is still being built, but you can rest assured that it’s not going anywhere, and real estate agents might want to get in early.

ICYMI —Just in the last several months, the buzz around the metaverse has included:

  • Facebook changing its parent company name to Meta to
  • Agents at Douglas Elliman forming multi-million dollar metaverse partnerships to
  • Banks doing business in the metaverse
  • The Atlanta Braves being the first metaverse baseball team
  • Even Snoop Dogg created a metaverse world where one investor has paid just under a half-million dollars to own property next to Snoop

And that’s just to name a few. Yeesh!

In short, there’s a lot of excitement about the metaverse. So let’s get into what business as a real estate agent in the metaverse could mean.

In this podcast episode, hear from 2 illustrious guests from places around the nation that are shaping tech:

Seattle real estate agent and executive extraordinaire, Howard Chung (Co-Founder and Chief Evangelist of GreenOceanTV.com, the innovative, on-demand video platform for today’s real estate brokers, teams & agents)

Virtual Real Estate Visionary from Everything’s Bigger in Texas, Sydney Phillips (CEO at Zuke AR, the leading augmented reality platform for the building industry, and Chair at Women in The Metaverse Network)

I would love to hear from you. Give me a shout on FacebookInstagram, and YouTube, or by visiting LearnWithDrLee.com. Download your complimentary (a.k.a. NO FEE but for a limited time, so hurry!) copy of my new book, How to Be an Anti-Racist Real Estate Pro. Want more tips from fellow real estate pros (like Leigh Brown, Kim Hayden, and Sarah Johnston to name just a few) to help you become even more resilient in real estate? Grab our new book, Resilient Real Estate Women, by clicking here. Want more of the best practices of our nation’s top producers? Grab your copy of the short read, Profit with Your Personality, and the classic, 5-star rated workbook, Plan to Win, to transform your real estate sales game plan. Or, get your “training on” with these on-demand classes.

Here’s to your success!


Dr. Lee Davenport is an Atlanta-based real estate coach who trains agents, teams, brokerages, and other business organizations on how to use today’s technology to work smarter. Join Lee’s free RE Tech Insider’s Club by visiting www.LearnWithLee.REALTOR.

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