Use Social Media to Update an Old School Marketing Tool

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Lee Davenport

By Lee Davenport

The year 2020 has been a lot of things to a lot of people. But for real estate pros, this can and should be the year that your business explodes with the help of social media.

Don’t sleep on fact that social media has the power to connect you to people during this moment in time when we’re not able to safely connect in person (ICYMI, we are still in a pandemic). Real talk: The decree, “I prefer an actual handshake to a virtual thumbs-up,” can be an impediment to your success in 2020—and for as long as social distancing is needed.

To go easy on you (this is a safe space!) and not overwhelm those who are just starting to dip their marketing toe into social media, let’s take one simple, traditional real estate marketing tool and look at how you can update it in a way that builds your social media currency and lead generation.

Watch this month’s 10-Minute(ish) MBA video if you really want to take the social media bull by its horns and make it a lead-generator for you. How Updating 1 of the Oldest Marketing Tools Can Grow Your Business in a Socially Distant 2020:

I would love to hear from you. Give me a shout on Facebook, Instagram, and YouTube, or by visiting And, be sure to tell the real estate agents you know to get a copy of the five-star rated workbook, Plan to Win!, to transform their real estate sales game plan. Here’s to your success.

Dr. Lee Davenport is an Atlanta-based real estate coach who trains agents, teams, brokerages, and other business organizations on how to use today’s technology to work smarter. Join Lee’s free RE Tech Insider’s Club by visiting www.LearnWithLee.REALTOR.

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Comments 2

  1. Pingback: Use Social Media to Update an Old School Marketing Tool - South Carolina REALTORS

  2. Thank you for the article Lee, it is good information.
    I am a newbie – well, got my license right before Covid hit, so I’ve been education during the lockdown. I am not nor have ever been a S Media person, but realize I have to change my ways. My biggest stumbling block for Social is listings, don’t have any, haven’t done any transactions yet. Is it best to just put articles out on Social right now since I cannot promo a home? Or should I borrow a listing from agents out there and promo for them, but if I do that, how would I get the lead captured if the promo is going to an agent with a listing. I barely know how to use FB, my daughter is embarrassed of me.
    Thanks for any advice!

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