Laura Rubinchuk

By Laura Rubinchuk

I ran headfirst into my way into my real estate career. Back then, things like Facebook were used to stay in touch with friends and family, not to subtly remind people that you’re in a referral-based business. Twitter was a new concept many people viewed as a waste of time and way for people to know what you were eating for breakfast, when you were walking the dog, or any other idle nonsense you felt like sharing with the world. Now, we see yet another way to engage with professionals, consumers, businesses, and your next potential client.

Social media has opened so many doors for me – friendships, business, even the opportunity to blog for the YPN lounge. It’s helping to change the way real estate is done. It’s changing things so much in fact, that I’ve been able to build my business on it.

I believe the industry as we know it is rapidly changing. I think we will soon see a rise in the number of under-30s taking over substantial amounts of market share.  We’ve grown up with the same technology as our peers, so we understand the mentality and the communication methods. We’re just as antsy to reply to clients as they are to get a reply from us. The face of real estate will soon be much different than in years past.

I’m so excited about this opportunity to be a part of the YPN Lounge. It’s a platform for a fresh perspective on the industry, and I’m looking forward to contributing observations and thoughts.

Laura Rubinchuk, GRI, is a REALTOR® with Keller Williams Realty in McLean, Va. Visit her blog at www.ArlingtonRealEstateNews.com or her Web site at www.TheLJRGroup.com.