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Rentals: Time Donation or Client Base Builder?

Blog Contributor Business Challenges, Rental Properties, Sales & Marketing, Working with Clients 5 Comments

By Laura Rubinchuk All of the tag lines we hear somehow incorporate the following: Who do you know who’s looking to buy or sell in the next 30 days? Notice we never hear “rent” in those scenarios. Well as REALTORS®, how do you know when to focus your time on a rental, versus a bigger money maker like a buyer …

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What Superbowl XLV Taught Me About My Real Estate Career

Blog Contributor Business Challenges, Helpful Tools, Professional Development 7 Comments

By Laura Rubinchuk Millions of people tuned in last night to watch football, commercials, eat junk food and drink beer, or maybe you were just waiting to see when it would be over to catch the new episode of Glee.  Regardless of your motivations, the Superbowl is the largest television audience all year, giving advertisers the ability to spread their …

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A Case For Facebook Fan Pages for Your Business

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Technology & Social Media 5 Comments

By Laura Rubinchuk Lately I’ve been convinced that Facebook business pages should be more like a community page, a 365 page, or another way to get your community involved and talking. While I see extreme value in that, and don’t mean to discredit that theory, because there are many ways to make social media work for you, I want to …

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Engaging With Your Community: Become the Local Expert

Blog Contributor Community, Helpful Tools, Professional Development, Technology & Social Media 1 Comment

By Laura Rubinchuk Blog for business. SEO on steroids. Tags, Meta Tags, video blogging, photo blogging, keywords and content…I could go on and on about all of the things we’re taught when we explore the online world as a lead generation method. Do you need to consider all of these things if you’re spending time on them as viable methods? …

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What Do You Do When Business is Slow?

Blog Contributor Business Challenges, Personal Fulfillment, Work/Life Balance 1 Comment

By Laura Rubinchuk The real estate market is cyclical, we all know that. Busy in spring and fall, quiet during the winter and summer. At least that’s what my market usually looks like. This summer I found myself with a long list of “to-do’s” for those rainy days where I had some extra time. They range from things like checklists, …

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So The Tax Credit Is Over – Now What?

Blog Contributor Sales & Marketing, Seller Financing 3 Comments

By Laura Rubinchuk So it’s the week after the tax credit deadline…have you noticed a change yet in behavior? While real estate is local, our inventory in the Washington, D.C. metro market got eaten up in April as people made the final push to qualify for the free $8,000. We’re down 25 percent in inventory levels since this time last …

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Foursquare: Game On

Blog Contributor Professional Development, Technology & Social Media 4 Comments

By Laura Rubinchuk  Unlike the old playground version of Foursquare, when you had to keep the ball within boundaries, the online/mobile version actually encourages you to venture out and explore new areas and venues…oh, and meet new people. Foursquare gives you points for every “check-in” you make, and gives you more points for new venues. You also can collect badges, …

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FHA Condo Financing & Stunting Real Estate Recovery

Blog Contributor Business Challenges, Condominiums, FHA Programs 9 Comments

By Laura Rubinchuk When I heard about the new FHA DELRAP/HRAP guidelines for condo financing, my gut reaction was, “Well, I might as well go find another job.” Some of the subjective guidelines for the new approval process will greatly affect my market: -Proximity to a noise (i.e. busy streets, highways) -Proximity to a gas station -Percentage of commercial space …

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Your Clients Deserve the Best Advice

Blog Contributor Sales & Marketing, Short Sales & Foreclosures 1 Comment

By Laura Rubinchuk For the past two years, I’ve been able to bury my head in the sand when it comes to distressed properties. It’s just not a huge part of the market in the area I do most of my business. As of this morning, only about 6 percent of the active listings were short sales, and fewer than …

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The Wheels on the Bus Go Round and Round

Blog Contributor Business Challenges, Establishing Your Business, Professional Development, Sales & Marketing, Technology & Social Media 3 Comments

By Laura Rubinchuk Has anyone told you recently that you may sell real estate, but you’re actually in the lead generation business? Yeah, it struck a chord with me too. Your next closing could be, and ideally would come from, your next lead. So how are you generating leads? I like to the think of it as a big circle …