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What Do You Do When Business is Slow?

Blog Contributor Business Challenges, Personal Fulfillment, Work/Life Balance 1 Comment

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Laura Rubinchuk

Laura Rubinchuk

By Laura Rubinchuk

The real estate market is cyclical, we all know that. Busy in spring and fall, quiet during the winter and summer. At least that’s what my market usually looks like. This summer I found myself with a long list of “to-do’s” for those rainy days where I had some extra time. They range from things like checklists, exploring CRM software, possible blog redesign, to working on finding new clients to fill the long cold winter (I guess that should be No. 1, huh?).

vacationBut what about when business is slow and you already have your systems/processes in place? What if all of your ducks are aligned and ready to go the next time your phone rings? You’ve done your prospecting for the day, follow up for the month, and client/transaction management…do you ever allow yourself to take a day off?

The life of a REALTOR® is 24/7; always connected, always on the go. Sometimes I think it can get overwhelming, so this summer I actually gave myself a few days off, when I thought I could sneak away for a day or two. I was still accessible through phone/email, but I wasn’t worried every minute of those days about business. It gave me a chance to clear my head, reenergize and reengage. I found myself coming back with more energy and enthusiasm to give my clients.

We have to be opportunists, if you see a couple of days where clients are out of town, things are under contract and don’t need to be watched, I find that to be a good opportunity to take a mini-vacation (even if it’s just a staycation to clean, run errands, go shopping, whatever floats your boat.) Go ahead, give it a try. Try to unplug yourself for a day or two. Just remember to plug back in!

Laura Rubinchuk, GRI, is a real estate practitioner with Keller Williams Realty in McLean, Va. Visit her blog at www.ArlingtonRealEstateNews.com or her Web site at www.TheLJRGroup.com.

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Comments 1

  1. When I’m slow I blog, blog, blog. I also take extra time to comment and interact on Facebook.
    Of course, my website is never complete. Just when I think I’m done, I think of something else I’d like to do!

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