ypn default feature image

What’s Wrong with the Real Estate Industry?

Drew Burks Being a REALTOR®, Business Challenges, Personal Fulfillment, Professional Development 1 Comment

By Drew Burks Very few REALTORS® are following their true passion! Make your own rules, be authentic, transparent and have fun … Real Estate can be a challenging business and the majority of licensed REALTORS® struggle to succeed, but it doesn’t need to be this way.  In fact, real estate can be a great deal of fun and rewarding when …

ypn default feature image

Does Social Networking Result in More Closings?

Drew Burks Business Challenges, Closing, Polls, Professional Development, Sales & Marketing, Technology & Social Media 24 Comments

By Drew Burks   Facebook, Twitter, YouTube, and Blogging … I get asked this question all the time: “Can I really close more business using social networking sites like Facebook, Twitter, YouTube, and a blog?” The answer is YES! I know that many are skeptical, so I interviewed quite a few REALTORS® to find out what their experience has been over …

ypn default feature image

Are you Building Brand Equity?

Drew Burks Establishing Your Business, Professional Development, Sales & Marketing, Technology & Social Media 4 Comments

By Drew Burks It used to be that real estate practitioners set out to dominate a geographic farm or neighborhood by using methods like cold calling, door knocking, direct mail, door hangars, etc… Now real estate pros find themselves competing in a much larger and fiercer farm … the Internet! Social networking sites have become the new geographic farm for …