Scott Newman

By Scott Newman

With new communication and social media technology emerging everyday, it seems all you can do is try and stay on top of it all so you’re not left in the dust and viewed as “out of touch.”

However, as we enter this new, super-connected world as real estate professionals, I think we need to make sure we are on the forefront of establishing good policies and rules for how we use all this technology to connect with our clients and the general public.

Below, I’ve outlined 3 “Golden Rules” to consider when choosing how to use technology to engage your network.

Rule #1: Just because it’s a text, email, or blog comment, doesn’t mean that grammar and spelling should become afterthoughts. Anytime you’re communicating with anyone, it is imperative that you put your best foot forward — and that means taking the time to spell-check and make sure what you have written is grammatically correct.

Rule #2: Do not use your phone to do your dirty work.  Yes, we have all been running late to meet a client and thought that it would be easier to just shoot them a text, but I personally feel that is the wrong way to handle it. Your character is defined by how you react to adversity. So when something goes wrong, pick up the phone immediately and call so they can hear the sincerity in your voice.  That way whether it’s a giant issue or a tiny one (like you running a few minutes behind), they know they are still your top priority and that you are making the necessary time for them.

Rule #3: Do not use your technology while you are with your clients. Nothing is more disrespectful to someone who is making a decision on a property worth hundreds of thousands of dollars than for you to be sneaking in text messages or addressing emails while you are supposed to be focused on them.

When the client shows up, your phone should be put on silent and put away where it will not be a distraction.  I have had buyers who I found on the Internet relay to me that they fired their previous agent because he was always on his phone when they were out together and they really didn’t feel like they were a priority.

Technology is great, and it’s an essential part of any REALTORS®’ arsenal in general.  However, it’s imperative that we continue to observe the basics of good manners and professionalism, and not let technology become a crutch that we lean on too often.  Like many things, technology is great in proper amounts, but when taken to excess, can become a detraction from both your life and your business.

Scott Newman is the broker-owner of Newman Realty in Chicago. Connect with Scott at www.newmanrealtyillinois.com or www.facebook.com/NewmanRealty.