By: Elizabeth Koneru

If you’re early in your real estate career, you’ve probably asked yourself what it takes to stand up your own website and if you really need it.

You’re not alone. Many new agents wonder if it’s worth the effort; especially if their brokerage provides an agent page, or if they’re already active on platforms like Instagram, Google Business, or Facebook. Add in the cost of building a site, the learning curve, and the time required to build a website and it becomes an easy thing to brush off.

But here’s the truth: having a personal website is easier than you might think, and it’s one of the smartest and simplest ways to build long-term success for your business. Not to mention you can launch one as quickly as today without breaking the bank.

Why a Website Is the Right Move

1- You Are In Control: 

Even if you’re just starting out, building your digital brand now sets the foundation for long-term success. A website isn’t just about having a presence, it’s about owning it. With a website, you are in full control of how your story is told, what you feature, and how you position yourself in the market.

For example, when an agent switches brokers, they risk losing a lot of their marketing, and it’s an extensive process to get things switched over. By having your own website, you can simply change some wording, logos, and info, and you’d be good to go; plus, leads will still be able to find you the entire time.

2- It Establishes Credibility 

Clients will Google you. When they do, showing up with a professional website signals that you’re the real deal. You’re not just another face in the sea of agents; they’ll see you as more than a business, but as someone they can trust. Having a website that’s designed to prop your business up and position you as the best option for leads will set you apart in the marketplace.

“It’s helped with SEO and gives clients a sense of who I am before they reach out,” says REALTOR® Julia Uberty. “It makes me look like a seasoned pro—even when I was just getting started.”

3- You Don’t Need Ads or SEO Expertise 

Even without paid ads or marketing know-how, a well-built website helps people find you.

And to make the process easy and quick, you can access NAR’s easy-to-customize website templates and industry-specific domains, such as .realtor™ or .realestate, that come with built-in SEO tools to support your visibility and growth.

A .realtor™ website is the best solution if you want to kickstart your real estate career and put your best foot forward. It will boost your business’s credibility and position yourself as the best option to clients searching for agents in your area.

But why stop there? A unique .realestate website puts you miles ahead of the competition, increasing your findability online and adding an extra layer of credibility that generic domains simply lack.

You can go the extra mile and get YourCity.realestate, or even YourNeighborhood.realestate, and make your business easy to find and remember.

Grow Your Presence with Confidence

You’re networking, showing up, learning the ropes, and clients will look you up online. They’re comparing you to others. If your name doesn’t appear in search results, or your site doesn’t reflect your value, you may never get the chance to win their business.

Whether you’re closing your first deals or expanding your network, a .realestate or .realtor™ website can give you the edge you need to stand out and stay memorable.

Get Started With NAR’s Websites

Ready to build your brand and get discovered online? Launching your website is fast, easy, and affordable. If you’re a REALTOR®, then you qualify for your first year free with a .realtor™ domain. In just a few clicks, you can claim your web address, customize your site, and start building a professional online presence that reflects your expertise.

Our website templates come with built-in SEO, mobile optimization, and easy-to-customize designs so you don’t need to be a tech expert to make it work—you can get a fresh website up and running in the next five minutes.

Need help getting started? Our support team is here for you.

This is a sponsored post submitted by NAR’s Top-Level Domains (TLDs), an NAR member benefit program. The representations, information, advice, and opinions presented by YPN Lounge authors, sponsors, or advertisers are solely their responsibility. Read REALTOR® Magazine’s sponsored content disclaimer policy.

Elizabeth Koneru is the Director of Marketing & Engagement for NAR’s Top-Level Domains (TLDs). Her mission is to empower real estate professionals to enhance their online presence by leveraging NAR benefits. She guides them in creating real estate-themed websites with .realtor or .realestate domains, helping them grow their businesses and stand out in the marketplace.