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Minding the Gap

Blog Contributor Business Challenges, Consumer, Helpful Tools, Professional Development, Sales & Marketing 1 Comment

By Jason O’Neil One of the places where I have focused my business is on referrals and past clients. This isn’t unique. But the way I look at it is unique, and it has to do with what I call “The Gap.” Here’s what I mean: According to NAR, in 2011, 69 percent of all sellers said that they definitely …

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5 Ways to Keep in Touch with Past, Current, and Future Clients

Blog Contributor Commitment to Excellence, communication, Consumer, Professional Development, Sales & Marketing 4 Comments

By David Krichmar Any time you come in contact someone who needs a REALTOR®, you should add them to your database.  Trust me, I know this idea in itself is not brilliant.  Once you have a database, how do you keep in touch with those clients? The key to having a database is to stay in touch with past clients, …