By Drew Heasley I want to share some smart and efficient ways to spend your precious marketing dollars, as well as some tips for avoiding high-cost, low-producing marketing. The key is to find the marketing plan that works for you and stick with it. 1. Don’t sign a contract for a marketing program. You should never have to sign a …
Quiz: Is Your Follow-Up Broken?
By Lee Davenport Have you ever heard the saying, “If it’s not broke, don’t fix it”? Yet, have you noticed that you don’t know what you don’t know? Perhaps a method or strategy (or lack there of) is broken, yet because we don’t know it, we leave things as they are. Using the poll option in Instagram Stories (which is …
In Business, Assembly Required
By Jeremy Williams I spent one of my days last week both watching my son, whom was sick, and putting together an elliptical machine that I ordered by mail. The elliptical machine was a request of my wife, though somehow I think I will be using it more often after all the work-related lunches I visited last week. What I …