By Sam DeBord There has been a lot of discussion lately about the propriety of pre-marketing listings. Promoting a “coming soon” listing on Zillow has been widely debated. I’ll attempt to make the discussion for a REALTOR® as simple as possible. Ask yourself one single question, and you’ll know how to deal with this issue. If you attempt to sell …
The Case for a REALTOR® to Lead Realtor.com®
By Sam DeBord Realtor.com®’s president, Errol Samuelson, has been hired away by Zillow. I’ve met Errol and he’s a nice guy, very smart, and very successful. Business is business. But, naive as it might be, there’s plenty of disappointment from the REALTOR® community. It comes from a belief that we have a common cause greater than just our businesses. Whether …
Mobile Real Estate Apps Are Here to Stay
By Jason O’Neil I do not believe that mobile is the future of online real estate search. Why you ask? Because mobile is online real estate search and consumers have already been conditioned to get the information they want from their smartphone. With the popularity of real estate apps and searches, it’s difficult to make an argument that the mobile …
Hey Home Owners, Leave the Hard Work to Us!
By Paul Everett The first indication from many home owners that they are seriously considering selling their home is often through a free listing on Zillow, Trulia, Craigslist, StreetEasy, or other regional and national For Sale By Owner sites. With the expansion of FSBO advice companies as well as online listing tools—particularly Zillow and Trulia—an increasing number of home owners …
The Practitioner Value Proposition: Data Analysis
By Nobu Hata Trulia. Zillow. Cyberhomes. The mere mention of those words, and their use in such sentences such as “But, insert service here says my house is worth insert marketing-dollar-sucking price here!” strikes fear into the hearts of many a real estate practitioner. We’ve all had the conversation, and for the most part, the majority of us are still …
Your Online To-Do List (So Important, You Should Have Done These in 2009!)
By Stefanie Hahn What was hot online in 2009? 1. Google LOVES Facebook Fan Pages. Have you set one up for your real estate business? You should – trust me on this… no one wants to see your business on your personal Facebook page. Setting up a Fan Page is a fast and fun way to share your business information, …