Below you'll find a list of all posts that have been categorized as “Business Challenges”
By Melissa Krchnak We often get asked, “What’s the return on investment on this or that?” And most times, we can quantify our answer. Although if it’s about Facebook, we might respond the way Gary Vaynerchuk would: “What’s the ROI of your mother?” But do you know the difference between something being an expense versus asking about its ROI? As …
By Brent Wayne As one of the most effective tax shields of any deduction, the mortgage insurance tax write-off is essential to the protection of the middle class, especially in a volatile economy of uncertainty. Despite their considerable differences on other issues, the legislative and executive branches seemed to come together to protect the mortgage insurance write off for the …
By Jason O’Neil Last week, I received an unusual call from a seller. As a REALTOR®, getting a call from a seller is not out of the ordinary. However, when this particular seller explains that he has developed a list of questions to use for a “prescreening” of potential REALTORS®, I really perk up. Despite what some may think, the …
By Melissa Krchnak You’re really lucky if this hasn’t gone down with a friend before: Friend: Melissa, can you answer this mildly vague real estate question? *insert excitement* Melissa: Of course, Friend. I’m happy to help with all of your real estate needs. Friend: Awesome! So, we’re buying this house and our agent said… *insert face palm* Have you ever …
By Dave Robison The Average Marketing Scenario A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a billboard for the past year on I-15 and I don’t get any calls off of it. What is going on?” I …
By Jennifer Klein and Derek Sandoval There is a shift toward a seller’s market in many areas of the country. Placer County Association of REALTORS® YPN members Jennifer Klein and Derek Sandoval discuss contributing factors, including lack of inventory and fewer distressed properties. Jennifer Klein is a REALTOR® in Northern California who is experienced in short sales, investments, and property …
By Dave Robison Have you ever received a letter after a closing from the other brokerage thanking you for the successful closing? Have you been bombarded by e-mails stating that XYZ Brokerage has the best broker and systems to help you be successful? There are literally hundreds of brokerages to choose from, and yet I feel they say the …
By Melissa Krchnak Jim Rohn asks, “What does the word ‘no’ mean to a child? Almost nothing.” He’s so right, too. I have two nieces under the age of 6 that I just spent last week with and they couldn’t understand “no” any less. No candy. No soda. No dessert until after dinner. No playing with your Happy Meal toy …
By Jason O’Neil I was going through our listing system the other day and became amazed at the amount of things we do to list a home. The list seems to get longer and more comprehensive as the years pass. One of these days, I may consolidate it and eliminate things, but for now it works and works well. This …
By Jared James At almost every event where I speak, I try to include the topic of environment whenever possible. Some would probably question why I would do that when I am primarily talking to REALTORS®, salespeople, and entrepreneurs, but I always wonder why it is not discussed more. A few years ago, a study was conducted to try and …
