Below you'll find a list of all posts that have been categorized as “Sales & Marketing”
By Maura Neill One might say that I have an affinity for shoes…in the way that vampires have an affinity for blood. At RETechSouth last week, I was on the Agent All-Stars Panel, and just before we started the panel, our moderator told us we’d be introducing ourselves by stating our name and a word or a phrase that describes …
By Brian Copeland In 1982, I faintly remember my mom going to fight at Kmart for the newest batch of Cabbage Patch dolls. It was a big deal. They were the hottest toy. All the little girls (and some boys) wanted one. It was only a few weeks to Christmas. It was a recipe for opportunity or disaster. She could …
By Kelly Reark With St. Patrick’s Day fast approaching, my Irish brain has been picking up on all the green in my environment. So I thought that we’d avoid a pinch by adding a little green practice to our life! Here are some ideas to get you going Green: “Think Globally, Act Locally.” OK, this one is easy. Think about …
By Brian Copeland I’m consistently reminded by my peers “you’re online too much,” “you can’t possibly get any work done,” or “you must not have a life to do what all you do.” Every time, my blood boils inside, and I find myself breathing harder to calm down and smile kindly. My response is then, “Yeah, I manage,” then I …
By Laura Rubinchuk For the past two years, I’ve been able to bury my head in the sand when it comes to distressed properties. It’s just not a huge part of the market in the area I do most of my business. As of this morning, only about 6 percent of the active listings were short sales, and fewer than …
By Brian Copeland I love reading warning labels. One of my favorites is “For external use only,” which has been spotted on numerous curling irons. Another favorite is on a child’s Halloween superman costume that says “Wearing of this garment does not enable you to fly.” Wouldn’t it be great if homes came with warning signs posted with the true …
By Laura Rubinchuk Has anyone told you recently that you may sell real estate, but you’re actually in the lead generation business? Yeah, it struck a chord with me too. Your next closing could be, and ideally would come from, your next lead. So how are you generating leads? I like to the think of it as a big circle …
By Jeremy Williams After receiving a multitude of sales calls this week from various vendors across the nation, I came up with the new phrase “hocus pocus focus.” Normally I would hang up the phone with one of these sales representatives after politely saying that I am not interested at this time. But this week I listened to their pitches. …
By Nobu Hata I got stuck watching the Olympic Closing Ceremony and the highlight – for me – was watching how uncomfortable Avril Lavigne looked singing her hit opus “Girlfriend.” It was painful watching the once married, now divorced, 26-year-old post-tweenage pop punk princess singing an ode to adolescent high school girlfriend jealousy, while looking – literally – like she …
By Dan Iampieri 10.) Price it higher than what your agent recommends. 9.) Make your home unavailable for showings. 8.) Sell it yourself. 7.) Display family pictures and religious items (Also, consider leaving delinquent IRS statements on coffee table). 6.) Leave your barking dog in a crate in the kitchen. 5.) Leave the toilet seats up. 4.) Smoke in the …
