Below you'll find a list of all posts that have been categorized as “Sales & Marketing”
By Jonathan Osman Eight months ago, I started investigating the idea of buying my own telephone system. With my mobile number on every sign that I owned and in every ad, I received calls at all hours of the day and night, which got old fast. The idea of simply turning off my ringer at night was not an option …
By Maura Neill One might say that I have an affinity for shoes…in the way that vampires have an affinity for blood. At RETechSouth last week, I was on the Agent All-Stars Panel, and just before we started the panel, our moderator told us we’d be introducing ourselves by stating our name and a word or a phrase that describes …
By Brian Copeland In 1982, I faintly remember my mom going to fight at Kmart for the newest batch of Cabbage Patch dolls. It was a big deal. They were the hottest toy. All the little girls (and some boys) wanted one. It was only a few weeks to Christmas. It was a recipe for opportunity or disaster. She could …
By Kelly Reark With St. Patrick’s Day fast approaching, my Irish brain has been picking up on all the green in my environment. So I thought that we’d avoid a pinch by adding a little green practice to our life! Here are some ideas to get you going Green: “Think Globally, Act Locally.” OK, this one is easy. Think about …
By Brian Copeland I’m consistently reminded by my peers “you’re online too much,” “you can’t possibly get any work done,” or “you must not have a life to do what all you do.” Every time, my blood boils inside, and I find myself breathing harder to calm down and smile kindly. My response is then, “Yeah, I manage,” then I …
By Laura Rubinchuk For the past two years, I’ve been able to bury my head in the sand when it comes to distressed properties. It’s just not a huge part of the market in the area I do most of my business. As of this morning, only about 6 percent of the active listings were short sales, and fewer than …
By Brian Copeland I love reading warning labels. One of my favorites is “For external use only,” which has been spotted on numerous curling irons. Another favorite is on a child’s Halloween superman costume that says “Wearing of this garment does not enable you to fly.” Wouldn’t it be great if homes came with warning signs posted with the true …
By Laura Rubinchuk Has anyone told you recently that you may sell real estate, but you’re actually in the lead generation business? Yeah, it struck a chord with me too. Your next closing could be, and ideally would come from, your next lead. So how are you generating leads? I like to the think of it as a big circle …
By Jeremy Williams After receiving a multitude of sales calls this week from various vendors across the nation, I came up with the new phrase “hocus pocus focus.” Normally I would hang up the phone with one of these sales representatives after politely saying that I am not interested at this time. But this week I listened to their pitches. …
By Nobu Hata I got stuck watching the Olympic Closing Ceremony and the highlight – for me – was watching how uncomfortable Avril Lavigne looked singing her hit opus “Girlfriend.” It was painful watching the once married, now divorced, 26-year-old post-tweenage pop punk princess singing an ode to adolescent high school girlfriend jealousy, while looking – literally – like she …
