By Alex Cavelli Prospecting is either the most embraced or most avoided activity for real estate professionals. While some see it as an opportunity to earn business right now, the majority of us don’t feel that the juice is worth the squeeze. Facing rejection and looking stupid is far more painful than not hitting our business goals. No matter the …
Keywords for Pinterest (Part 3)
By Charlie Allred We all know keywords are important to your online presence, but did you know that keywords are important in Pinterest too? In my last two Pinterest articles, I’ve discussed best practices for your Pinterest profile and Pinterest boards. Once you’ve got these first two steps completed it’s time to start considering keywords. It can be very overwhelming …
3 Tips for Preparing Buyers
By Andrew Janos As the real estate market continues to be fast-paced, the need to prepare your buyers is growing exponentially. Making sure buyers have a grasp on the market conditions and purchase process will allow you to manage expectations through the entire purchase. Here are three tips: Get pre-approval: Preparing a buyer financially ensures that they do not fall …
Virtual Tours Go 3-D With Matterport
By Brandon Doyle My Matterport Pro 3-D camera system arrived on Thursday, and agents who are early adopters of new technology will see the benefits of being able to offer your clients something that no one else can do. Matterport is the equivalent of HD Google Street View for the interior of a house. It provides consumers the ability to …
YPN Grows Leaders
By Rob Reuter Yesterday was a special day for YPN. More than 90 YPN chairs, vice chairs, and staff liaisons convened in Chicago representing networks from 31 states and Canada in what I expect to be the first of many annual YPN Leadership Retreats. Whether a member of YPN since its inception in 2007 or representing a network less than …
Venture Into the Unknown: We Have a Job to Do
By Brooke Wolford I have watched all of the changes occuring in real estate lately, and there’s a lot of speculation about what might happen in the future. You see, real estate has been evolving over the past several years, and I, myself, have gotten sucked into all the drama. I remember spending hours on message boards and in online …
Be the One to ‘Bring Help Home’
By Erica Christoffer A natural disaster can bring a community to its knees. But with the help and hard work of NAR members, the REALTORS® Relief Foundation (RRF) is there to help pick up the pieces. RRF is holding its second annual online silent auction Nov. 7–9 – coinciding with the REALTORS® Conference & Expo in New Orleans – to …
Pinterest Board Tips for Real Estate Pros (Part 2)
By Charlie Allred Pinterest boards are the second most important part of your Pinterest account. Last month, I talked about optimizing your Pinterest profile in the kickoff of my series on using Pinterest in your real estate business. The goal of your profile is for a Pinterest follower or potential client to be able to quickly get to know who …
Make Home Valuation Systems Work to Your Advantage
By Sam DeBord Online home valuations have a rocky history. From automated valuation models (AVMs) used in lending during the mortgage boom to consumer-focused products like Zillow’s Zestimate, the accuracy of these valuations has always been an issue for real estate professionals. Despite online valuations’ inability to consistently provide an accurate home value on an individual basis, one thing is clear: …
Not Using e-Signatures? Here’s Why You Should
By Andrew Janos The number of tech savvy clients is increasing every day with the help of the Internet and smartphones. Information is at the consumer’s fingertips, which is why the transfer of documents for signature and information should be just as easy. DocuSign recently purchased Cartavi’s transaction management system and dubbed it DocuSign Transaction Rooms. As a real estate …