By Ryan Fitzgerald This isn’t 1999, so why are you still marketing like it is? There are two methods to market your real estate business online: chase or attract. You can either chase your online leads or attract them. Chasing Business Online Have you ever received an e-mail that you didn’t ask for? An e-mail that was obviously an attempt …
Pinterest Marketing Part 4: Blog Content
By Charlie Allred We have all heard the statistic that 90 percent of all home searches start online. So how do we capture this online business? My answer to this question is always: “You need a blog; your website should be a blog.” I use the words website and blog interchangeably because a website without a blog is a static …
Clients Set to Travel? Drop Off Free, Branded Home Office Security Info
From REALTOR® Content Resource: Not the double whammy. Your clients’ home being burglarized while they’re on vacation would be a total downer. If they also work from a home office, they’d probably suffer the mother of all stress headaches. Spare clients that post-vacation pain by branding, printing, and hand delivering free info on how to do a home office security …
5 Tips to Help You Shoot a Successful Video Tour
By Subhi J. Gharbieh It is very obvious that the Internet has drastically changed the way we do business as REALTORS®. According to the 2010 NAR Profile of Home Buyers and Sellers, 99 percent of buyers started their home search online. With that said, all the media that we display online can have a great say in whether a buyer …
Get Out…Sourced!
By TG Gallaudet I first became in tune with the idea to outsource around the same time 4-Hour-Workweek became a hit. I assumed that if people could outsource their entire lives, then I could outsource most of our business systems and save millions, if not billions, at the same time. Although that reality didn’t come to perfect fruition, I have …
For Your Blog: Give Sad Football Fans Free Wall-Repair Info
Know any true football fanatics? You know, the normally mild-mannered dudes and dudettes who’ll hurl their official autographed football through the wall if their beloved team loses in this Sunday’s Super Bowl? Help them mend their broken hearts—and their drywall—by posting the free REALTOR® Content Resource article “Repair Walls to Give Rooms a Fresh Face” to your blog, Facebook …
Log In to REALTOR® Content Resource to Win iPad, Visa Gift Cards
Don’t miss your chance to win an iPad or $150 Visa gift card in the REALTOR® Build-Your-Business Sweepstakes. Just log into the REALTOR® Content Resource daily with your NRDS ID and submit the entry form to be eligible for the monthly drawings for an iPad and weekly drawings for a $150 Visa gift card. While you’re there, view the just-released …
5 Tips to Avoid Website Snafus
By Stefanie Hahn Agents will often ask me to check out their real estate website. They want to know how it looks, do I like it and are they doing it right? I love when I get to peek into an agent’s website and get a glimpse of what is important to them. Many agents opt for a template site …
Finding That Blogging Inspiration
By Jessica Hickok Nothing is more frustrating than when you can’t find the inspiration to update your social media statuses or knock out that blog post. I have spent many nights staring at a blank computer screen trying to search deep within myself to write something engaging for my blog readers. That’s because I’m a REALTOR®, not a writer. But …
Smart Prospecting: Show Sellers How to be ‘Weekend Warriors’
By G. M. Filisko, contributing writer, HouseLogic Have you met your prospecting goals for the month? Drop in on potential clients and customers and encourage them to tackle minor but money-saving or big-impact home upgrades over Memorial Day weekend. Show them how with the May “Weekend Warrior” bundle now available at the REALTOR® Content Resource, the new tool brought to …