By Crystal Webster …And REALTORS® make the worst clients. Has anyone else had the “privilege” of working with another REALTOR® – or even purchasing a home for themselves? I use the word privilege very loosely. 😉 Some of you may remember, I began looking for my new personal residence back in September. I am pleased to inform you that I …
Keeping Up With The Joneses
By Heather Soldonia It’s the secret that’s driving every client — social comparison. The Social Comparison Theory explains how individuals evaluate their own opinions and desires by comparing themselves to others in either an upward or downward direction. An upward comparison example: “Our friends, the Joneses, purchased a brand new 3,000-square-foot home. We don’t want to consider anything smaller than …
Authentic Pride in Your Job Makes All the Difference
By Toby Boyce It was a quiet Monday night until the cell phone rang. My mother-in-law was on the other end, and five hours later my wife and I arrived in Cleveland – via Bellevue – and the Cleveland Clinic as my father-in-law was admitted. It would go without saying that we were scared, nervous, and extremely worried as we …
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