Below you'll find a list of all posts that have been tagged as “marketing”
By Lee Davenport I love a good challenge that helps me work smarter in my business. How about you? Well, as the New Year approaches, I’m challenging you to go beyond “going for broke” and “go for unbroke.” No more feast or famine. Stop involuntary income roller coaster rides. Make 2018 your best year yet! If you are a veteran …
By James Vasquez I successfully flip houses full-time; but I didn’t become a real estate professional seven years ago to start flipping houses. One of the main reasons I became a flipper early on in my career is because it gave me a huge leg up on my competitors. Also, like many young, aspiring real estate entrepreneurs, I struggled to …
By Lee Davenport Don wrote: “I have no creative gene so it takes me literally hours to create snazzy social media posts. I can’t spend that much time as a ‘solo-preneur,’ but I know the importance of my business being on social media. Dr. Lee, help!” Dr. Lee’s response: You are over-spending your time on creating social media posts for …
By Lee Davenport When you need to look something up, what do you do? Many of us will grab our phone, laptop, or computer and do a Google or Bing search. But, wait: You just realized that does not work on social media. Now what? Will you have to scroll through zillions of accounts, photos, and posts to find that …
By Alexis Craig Why do you think we don’t make our failures public? This is easy to see on social media. Pictures of couples on the beach in Punta Cana, our friend getting promoted to a management position, and our co-worker’s weekly production numbers dominate our newsfeeds. And we can’t help but ask ourselves, why is everyone having success but …
By Anita Clark Outsourcing in business is one of the most creative means of achieving your aims at a lower expense. In business or in any venture, great outsourcing tips helps in saving money and lessening the frustration of not having the necessary infrastructure to meet your needs. That is certainly true for professionals in all aspects of the real …
By Alexis Craig We all want them. We all dream about them. I’m talking about leads coming from our own websites. It’s the Holy Grail of real estate marketing—coveted by many but acquired by few. Internet leads can be more profitable and easier to convert. Instead of running around every day chasing prospects, being rejected, or being hung up on …
Meet the real estate tech companies providing promising tools to brokers, agents, and their clients. NAR and Second Century Ventures recently announced the new REach® Class of 2017, featuring a roster of startups focused on security, process digitization, information transfer, and more. Learn about this year’s class: Adwerx: A digital advertising company for real estate professionals that focuses on retargeting …
By Anita Clark It can be difficult for both new agents and seasoned professionals to maintain a year-round stream of prospects from our online marketing efforts. This is especially true if we do not focus on a specific niche or market segment. It is easy to get sidetracked by the latest shiny real estate thing. It can also be hard …
By Ryan Fitzgerald There are many great ways to build a real estate business. One way, is to start small and focus your efforts on hyperlocal neighborhoods or smaller cities. Here’s what I mean: Whether you’re just starting out in real estate or you’ve been an agent for a long time, a focus on smaller, less competitive markets can be …
