Below you'll find a list of all posts that have been tagged as “marketing”
By Dale Swanton Millennials are all grown up! The generation that came of age around the turn of the century are now in their 20s and 30s. While generational groups can be difficult to define with any specificity, the Pew Research Center, one of the country’s leading research institutions, considers millennials to be those born between 1981 and 1996, making …
By Anita Clark Real estate is a competitive industry, which means that finding some way to set yourself apart from your fellow agents can occasionally feel like a lost cause. But you don’t need to completely reinvent the wheel. Often, effective real estate promotion is just a matter of putting a unique spin on a tried-and-true technique. Just a small …
By Rebecca Donatelli Let’s face it, real estate is an incredibly competitive business. Many markets are over-saturated with agents who are competing for the same clients, same listings, same commission checks. Plus, any time we experience a super “hot” market, a whole new surge of agents enter the industry—many of them hungry and willing to do whatever it takes for …
By Joy Bender I’ve found Instagram marketing for real estate to be an important part of my marketing strategy. This past June, I organized my first San Diego luxury real estate Instagram influencer event to launch a new $7.75 million listing. This article is the second of a two-part blog series on Instagram marketing for real estate. Part one, Instagram …
By Samantha Jones Every year, Uncle Sam comes calling like clockwork in the spring. In the midst of our crazy spring market no less, and then comes the sticker shock. The inevitable cringing at how much I spent to run my business last year. At the end of the day, we are small business owners after all. It does take …
By Lee Davenport Have you ever heard the saying, “If it’s not broke, don’t fix it”? Yet, have you noticed that you don’t know what you don’t know? Perhaps a method or strategy (or lack there of) is broken, yet because we don’t know it, we leave things as they are. Using the poll option in Instagram Stories (which is …
By Samantha Jones Four-leaf clovers. The Blarney Stone. Horseshoes. Lucky rabbit’s feet. The recent St. Patrick’s Day holiday has me thinking about the luck of the Irish and good luck charms. But luck isn’t necessarily going to help you close a deal. In real estate, you’re bound to hit your fair share of hurdles. Obstacles and objections pop up along …
By Anita Clark There are few things real estate agents understand better than curb appeal. It is one of the major factors motivating people to go into a house predisposed to buy. Curb appeal is one of the top factors that can shield a property from low-ball offers, and it’s one of the factors that help close the deal. As …
By Rebecca Donatelli
It’s no secret that social media dominates today’s technology-based society, and has become a crucial part of everyday life for most. The rapid spread of news, celebrity gossip, and the genuine interest in other people’s lives has made social media the prime go-to resource to stay up-to-date.
The world we live in today is a digital one, …
By Lee Davenport Have ever wished there was a genie who could help you craft the perfect subject line to get more people to open your emails? Or come up with that eye-grabbing copy so your mailers don’t end up directly in the trash? How about some help writing social media posts that your followers will actually read? Then you …
