How Starbucks Fast-Tracked My Real Estate Career—And I’m Not Talking About the Caffeine

Blog Contributor Establishing Your Business, Sales & Marketing 2 Comments

By Rebecca Donatelli Anyone who knows me knows that I love coffee. I usually drink four or five cups per day—no exaggeration. In fact, it’s rare to run into me without a coffee in hand. My friends know it, my clients know it, even my favorite home inspector knows it (the first time I showed up at one of his …

Use Your Tweets Wisely

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 15 Comments

By Bill Gassett So, you’ve finally joined Twitter. How do you know what to tweet about to maximize your time and energy on this rapid-fire platform? How often can you tweet without annoying people? Your followers’ Twitter feeds moves at lighting speed, so it’s okay to post up to 10 times per day or more. Just don’t do all your …

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Is Your SEO Helping You SELL?

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 6 Comments

By Melissa Krchnak I’m often asked by REALTORS® how they can increase their online presence. What’s the best blogging platform? Which social media site will yield more ROI? Should I beef up my e-mail signature? What should I put on my Facebook page? How many Craigslist ads should I post a day and when? The answer is simple: Stop getting in your …