By Chris Nichols At his inaugural, NAR President Ron Phipps, issued a challenge to the members. He said, “We shouldn’t merely be the voice of real estate; we should be its architects and engineers.” I remember hearing those words and thinking about the responsibilities that architects and engineers have in the building process. Both refer regularly to a set of …
Market Stats Can Be Your Best Friend
By Kelly Reark OK, I’m ready. Elections are over. The holidays are around the corner. Bring on the buyers. Here in Florida, our season is just about to start. What are people expecting, and what are you going to do about it? My advice is to study your market, and practice how you will handle objections from buyers and sellers. …
Powerful Networking
By Kelly Reark What ways do you network with your fellow real estate agents? Do you walk away from a happy hour or business card exchange really knowing much about them or their business? Likely not. Do you ever wonder why? Having a pocket full of business cards is one thing, but getting to know other real estate agents is …
Keeping Up With The Joneses
By Heather Soldonia It’s the secret that’s driving every client — social comparison. The Social Comparison Theory explains how individuals evaluate their own opinions and desires by comparing themselves to others in either an upward or downward direction. An upward comparison example: “Our friends, the Joneses, purchased a brand new 3,000-square-foot home. We don’t want to consider anything smaller than …