By Wade Corbett How much time do you spend time researching and creating comparables for properties that you aspire to list? You then sit down with the homeowners and they have decided—in their infinite wisdom—that you should list it at a higher price than you suggested. What do you do? Many agents will say, “Sure! Let’s list it at your …
What is the Key to Real Estate Success?
By Jay O’Brien Are you new to the industry? Have you been in the real estate business for 25 years? Well, it doesn’t matter whether you’re a novice, professional, or anything in between because I have a little gem of advice that is applicable to everyone. Put yourself in the shoes of a consumer for a moment. Think about the …
Can A Monkey Sell Real Estate?
By Anthony James Recently, I heard a local REALTOR® make this statement over the radio: “Even a monkey could sell real estate in this market.” As a professional in the industry with over 11 years of experience, I get it. I understand the message this REALTOR® was trying to convey: The market is hot and homes are selling quickly. However, …
Quick Facts You Need To Know About The Mortgage Interest Deduction
By Sam DeBord When talking to associates and the public about real estate topics, it’s important to be educated on the issues that we value most as REALTORS®. Government fiscal and tax policy can be confusing issues that many REALTORS® don’t feel they have time for. Still, anyone working in the industry is bound to strike up a conversation that leads …
Cheese and Real Estate: A Lesson in Trends
By Dave Robison “Who Moved My Cheese?” by Spencer Johnson is an easy but great read. The narrative is a simple story that describes the trials and tribulations of two mice—Sniff and Scurry—who always rely on getting their cheese from the same source. When the cheese source is moved, they wonder why it disappeared and promptly go in …
Professional Courtesy: Where Did It Go?
By Wade Corbett It never ceases to amaze me how REALTORS® can treat each other sometimes. I recently had an experience with a buyer’s agent who could not have been more rude or bullheaded. I never like to talk poorly about anyone as it’s not my nature and I don’t think it’s very professional, but in this case, it may …
How to Build A High Performance Real Estate Team
By Dave Robison When I first got into this business, I was immediately struck by the enigma that is a real estate team. No matter how closely teams resemble one another on paper, real estate teams will always vary in terms of production. Take two teams of five agents each, and even though experience level or age or any of …
Housing Market Improvements: How Will You Adjust?
A very wise man named Obi Wan once said: “I feel a great disturbance in the Force.” OK sure, it’s a Star Wars quote, and I’m talking about the housing market and not a metaphysical power, but the overall message still applies! If you pay close attention, you’ll notice the market has begun to shift. Depending on your area, you …
New FHA Mortgage Premiums: Game Changers or Just a Change?
By Jennifer Klein and Derek Sandoval FHA mortgage insurance premiums rose on April 1, 2013. Placer County Association of REALTORS® YPN members Jennifer Klein and Derek Sandoval discuss exactly what has changed as well as what these changes mean for real estate professionals and those applying for a loan. Jennifer Klein is a REALTOR® in Northern California who is experienced …
I Have a Confession: I’m Addicted to My Phone
We’re all guilty of working too much on occasion. It’s absolutely inevitable if you have the drive to challenge yourself and succeed at all costs… and we all have that, right? I’ll be the first to admit sometimes my vision for success overshadows my need for rest. But just as being lazy won’t get you anywhere, overworking yourself can be …