By: Monika Bhondy The most important rule when it comes to furnishing a home is that there is a distinct difference between decorating a house to live in versus staging a home to sell. Sounds much the same, but one key factor makes these two décor styles very different: personal preferences work well for owners but not necessarily for potential …
What Sellers Don’t Need to Fix Before Listing
By Neil Goradia Your clients want to sell their home for the most amount of money, and if they need to make repairs or updates, they want to ensure they recoup what they spend. Welcome to my world. I recently sold my house. I have to tell you, I was really stressed out. Turns out most people are stressed when …
7 Steps to Crafting a Better Sales Story
By Nico Hohman Is your listing presentation working for you? Are you getting as many listings as you want? If the answer is “no,” then it may be time to craft a better sales story. According to Donald Miller, author, speaker, and founder of The StoryBrand Process, you should think of your listing presentation as a story. As humans, we …