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Rethinking Lead Generation

Blog Contributor Business Challenges, Technology & Social Media 8 Comments

By Jeremy Williams Depending on which real estate company you are currently operating with, there is one truth that you probably have heard expressed over and over: Lead generation is the key to a successful real estate business. Without generation, the well can dry up and the next thing you know your scrambling to find that next client. Methods of …

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Does Social Networking Result in More Closings?

Drew Burks Business Challenges, Closing, Polls, Professional Development, Sales & Marketing, Technology & Social Media 24 Comments

By Drew Burks   Facebook, Twitter, YouTube, and Blogging … I get asked this question all the time: “Can I really close more business using social networking sites like Facebook, Twitter, YouTube, and a blog?” The answer is YES! I know that many are skeptical, so I interviewed quite a few REALTORS® to find out what their experience has been over …

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No Shoes to Fill Except Our Own

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media, Working with Clients 3 Comments

By Kelly Reark According to NAR’s Home Buyer and Seller Survey, the median age for REALTORS® is 54, while the median age for first-time home buyers is 30.  The median age for a repeat buyer was only 47. The “average” real estate professional is likely not as keen on technology and gadgetry as we are.  Nor do they adjust to …

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New Chapter Alert: Welcome Young REALTORS® of the Bluegrass

Blog Contributor Outreach, YPN Chapters, YPN Events, YPN News Leave a Comment

One of the newest YPN chapters is already getting young people involved. Meet Young REALTORS® of the Bluegrass (YRB), based in Lexington, Ky. They were one of eight new YPN chapters approved in September alone, bringing the total number of chapters nationwide up to 29. As a kickoff event, YRB organized a networking social-hour on Aug. 17 at a local …

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Existing Homes vs. New Homes

Blog Contributor Sales & Marketing 1 Comment

By Heather Soldonia It is rare to see such an example of REALTORS® and home builders working together, but both National Association of REALTORS® (NAR) and the National Association of Home Builders (NAHB) are both rallying for an extension of the first-time home buyers’ tax credit. Though the tax credit has served to stimulate both the existing home sales market …

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Oct. 5 is World Habitat Day: Learn How You Can Get Involved

Blog Contributor Environmental, YPN Events Leave a Comment

The United Nations has designated the first Monday each October as World Habitat Day. This year on Oct. 5, Habitat for Humanity is leading a global observance in Washington, D.C. and around the world,  to declare that the lack of decent, affordable housing is unacceptable. The theme for World Habitat Day 2009 is “Planning Our Urban Future.” According to the …

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Why is it so Hard for REALTORS® to Go On Vacation?

Blog Contributor Business Challenges, Work/Life Balance 2 Comments

By Michelle Flaherty This week, I went on a quick trip with my fiancé to visit the site of our upcoming wedding in Marco Island, Florida.  With my work week reduced to Monday and Tuesday, I went into action mode, arranged coverage for the week, and packed my laptop so I could take care of business from the beach. Of …

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Every Coin Has Two Sides: This REALTOR® Experiences Life as a Buyer

Blog Contributor Business Challenges 1 Comment

By Crystal Webster I’m in the market for a new home. Wow, I’d almost forgotten what it’s like to be on the other side of the transaction! It’s actually been a great experience to help remind me what it’s like to be the client. I’m normally a very rational, logical person. But house hunting does crazy things to people. I’ve …

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Not Blogging Like You Should

Melissa Tracey Business Challenges, Technology & Social Media Leave a Comment

By Amy Steele I have been remiss. I readily admit it. I used to blog about the Crestline and Lake Arrowhead area in California on the ActiveRain platform regularly. The best part about ActiveRain is that you get to learn from other real estate professionals from all across the country, reading their stories and experiences, and what to do and what not to …

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Three Ways to Convince Your Seller that ‘Less is More’

Blog Contributor Sales & Marketing, Sales Tips & Techniques, Sellers 2 Comments

By Susan Brown Helping a seller get their home market-ready can be stressful.  Appearance needs to be addressed.  Collectibles are lovely, but don’t have the same meaning to a prospective buyer.  As the listing REALTOR®, you want to ask the home owner to declutter in a diplomatic way. 1. Use a Home-Stager.  We offer this service as part of our …