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By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of the best ways to grow your real estate business? If you chose the third option, you are correct. In fact, HubSpot, …
By Jay O’Brien We’ve all received the calls, opened the letters, and deflected the in-person pitches. Real estate is perhaps one of the only industries that attains its workforce through blind recruiting rather than interviewing. It’s quite simply a numbers game for many brokerages, and the strategy becomes less about value creation for agents and more about the bait. How …
By Alyssa Hellman Sometimes it seems like new real estate products are released every day. It’s easy to become distracted by trying every new marketing tool or tech gadget, but over time the luster fades and you’ve got to get back to business. Here are my five tips to tighten your real estate tool belt and decide what products you really …
By Charlie Allred Having a blog can be a killer online strategy for your real estate business. A vibrant blog can be the very top of your online funnel. But your potential clients must feel understood when they first arrive at your site. Last month, I talked about creating a niche to strengthen your online presence. By all means, you can …
By Dave Robison Creating a successful real estate team is a lot like cooking. You have to add certain ingredients to the pot – a little of this, a little of that, more of another thing to make it sweet. The temperature and how long you cook it has to be watched, otherwise you risk it coming out cold or …
By Sam DeBord Government entities often attempt to place additional restrictions or costs on the transaction or transfer of real estate. While there are often good intentions involved in the creation of these “point of sale” mandates, most proposals for new or increased transactional hurdles have serious negative consequences. Point of sale mandates are a concern not only for real …
By Bill Gassett So, you’ve finally joined Twitter. How do you know what to tweet about to maximize your time and energy on this rapid-fire platform? How often can you tweet without annoying people? Your followers’ Twitter feeds moves at lighting speed, so it’s okay to post up to 10 times per day or more. Just don’t do all your …
By Sam DeBord Real estate rookies can really kick start their learning experience by picking up some simple shortcuts from those who’ve been selling for many years. These are just a few of the real estate “hacks” I’ve learned over the years from seasoned practitioners that improved my experience and knowledge in simple yet effective ways. 1. Know the Concierge …
I have reflected over months on the true meaning of leadership and honestly, I have yet to come up with a definitive description. I cannot say what being a leader is, but I can say without a doubt what being a leader is not.
By Elizabeth Mackay Do you still make New Year’s resolutions? Do you still hold the hope of something better, something more, as you leave one year behind and embark on another? It’s easy to feel hopeless, there are the old year’s resolutions unmet and the gaping question of whether you’ll see the new year, much less live it out. Yet, …
