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By Dave Robison The Average Marketing Scenario A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a billboard for the past year on I-15 and I don’t get any calls off of it. What is going on?” I …
By Jennifer Klein and Derek Sandoval There is a shift toward a seller’s market in many areas of the country. Placer County Association of REALTORS® YPN members Jennifer Klein and Derek Sandoval discuss contributing factors, including lack of inventory and fewer distressed properties. Jennifer Klein is a REALTOR® in Northern California who is experienced in short sales, investments, and property …
By Stefanie Hahn I loved the idea of endorsements on LinkedIn. A fast, easy way to show someone what you are truly great at in your career. When I dove more into endorsements, seeing how LinkedIn displays and asks your first level connections to endorse your skills and expertise, I was a bit disappointed in the not-so-random nature of which …
By Anand Patel The invention of the DVR was a beautiful thing. According to ACNielson, the marketing research firm, by 2011 more than 40 percent of U.S. households had DVRs giving families the ability to breeze right over TV commercials and get right back into their favorite shows. Who wants to watch annoying commercials for products and services you have …
By Melissa Krchnak For everyone who laughs at a joke a comedian makes, there’s that one person that doesn’t get it. And yet the comedian doesn’t change his joke. For every person who appreciates you being on top of it with your follow-up, there’ll be that one person who thinks you’re too aggressive. Don’t stop your pursuit of success. I …
By Dave Robison Have you ever received a letter after a closing from the other brokerage thanking you for the successful closing? Have you been bombarded by e-mails stating that XYZ Brokerage has the best broker and systems to help you be successful? There are literally hundreds of brokerages to choose from, and yet I feel they say the …
By Dolores Esanu It’s 2013 and we’re revamping our lives and even our closets. Some things fit, some things don’t, and some we hope will fit again. In business, the thinly veiled line of what’s acceptable is becoming even more transparent. One hundred years ago, for a businessman, nothing less was expected than a tailored three-piece suit. Post-war American, working …
By Melissa Krchnak Jim Rohn asks, “What does the word ‘no’ mean to a child? Almost nothing.” He’s so right, too. I have two nieces under the age of 6 that I just spent last week with and they couldn’t understand “no” any less. No candy. No soda. No dessert until after dinner. No playing with your Happy Meal toy …
By Rob Reuter, YPN Manager Since taking off in 2009, YPN posted a third consecutive year of increased membership numbers in 2012 adding 45 new networks and an estimated 10,000 new members for a total of 272 networks and 30,000+ members. Here are more highlights from the past year:YPN recognized three Networks of the Year in 2012: Seattle-King County for …
By Dolores Esanu I was at a friend’s wedding a few weeks ago. After a few moments of small talk, one of the guests asked, “Are all REALTORS® so personable?” I answered, “I like to think so, but one thing we are always is patient.” Patience is probably the most pivotal catalyst towards managing clients and coworkers. We patiently wait …
